Paid Search: Sending the Right Message
By Jeremy Hull | Associate Director of Paid Search Google’s announcement of Enhanced Campaigns has created a lot of discussion around the benefits, challenges, and implications of this major change to...
View ArticleiProspect response to eBay’s paid search study
By Jeremy Hull | Associate Director of Paid Search As you know, the search marketing industry is abuzz about eBay’s recent claim that paid search is ineffective for their brand and thus ineffective...
View ArticleExtensive Testing & $6M in Spend Later: Google’s Enhanced Campaigns
By Katie Getz | Senior Marketing Manager When Google first announced Enhanced Campaigns, permanently changing the paid search landscape, we were ready to share the benefits and concerns with you. In...
View Article
More Pages to Explore .....
